Demystifying Data Quality’s Impact on Large Language Models

In the evolving landscape of artificial intelligence, Large Language Models (LLMs) have proven to be a cornerstone in harnessing the power of data for various applications, from chatbots to content generation.  These models can understand and generate human-like text, making them invaluable in applications such as text summarization, sentiment analysis, and language translation. However, the […]

Max Lukichev

September 20, 2023

In the evolving landscape of artificial intelligence, Large Language Models (LLMs) have proven to be a cornerstone in harnessing the power of data for various applications, from chatbots to content generation. 

These models can understand and generate human-like text, making them invaluable in applications such as text summarization, sentiment analysis, and language translation.

However, the true magic behind these models lies in their training data, especially when they are being fine-tuned for particular use cases. LLMs learn from vast amounts of text data, which shapes their understanding of language and the world. This is where data quality becomes paramount, as it can make or break their effectiveness. In this blog, we will delve into the world of LLMs, explore the significance of data quality, and demonstrate the tangible impact of poor data quality on model performance. We will also provide you with code snippets to experiment on your own and highlight how Telmai can help address these data quality challenges.

Why Data Quality Matters

Imagine a language model as a sponge soaking up knowledge from the text it’s trained on. The model absorbs valuable insights if the text is clear, accurate, and representative of the real world. But what happens when the sponge soaks up murky water?

Poor data quality can introduce noise, biases, and inaccuracies into the training process. This can lead to several undesirable consequences:

  • Biased Outputs: LLMs may generate text that reflects the biases present in the training data, perpetuating stereotypes and discrimination.
  • Inaccurate Information: If the data contains inaccuracies, the model’s responses may be factually incorrect, leading to misinformation.
  • Unintended Consequences: Subtle errors in data can result in contextually inappropriate or nonsensical outputs.
  • Reduced Performance: Ultimately, poor data quality hampers the model’s performance and limits its ability to provide meaningful insights.

Setting the Stage: Understanding Our Dataset and Experiment Structure

To better understand the impact of bad data on the performance of Language Learning Models (LLMs), we will experiment with fine-tuning of a common open-source model on datasets with different amounts of noise injected. 

We will start with  ‘blbooksgenre’ dataset, a rich compilation of books digitized through a joint initiative between the British Library and Microsoft, and try to classify them into Fiction and Non-Fiction categories using LLM. Here is a link to the original experiment where a model is fine-tuned and trained to predict whether a book listed in the very same dataset is Fiction or Non-Fiction based on the book’s title.

In our experiment, we deliberately introduce noise – inconsistencies and errors – into the data, mimicking real-world scenarios of data degradation that we’ve observed in various customers’ data pipelines. We utilize DistilBert, a transformer-based Language Learning Model (LLM) that is designed to process and understand natural language data in an efficient manner, to examine the fluctuations in performance metrics as we train it on various datasets that have errors and inconsistencies.

While this is a toy example, a similar approach can be applied to harness the potential of your business’s data. For instance, it can help organize legal documents or product documentation into categories relevant to your company, or help in classifying vast amounts of tables or datasets in your data ecosystem.

Creating the benchmark model 

Step 1: Loading the Dataset and Importing Essential Modules

Let’s start by loading a dataset of book titles and their respective genres. This dataset is very clean and accurate and will serve as a baseline for the experiment. Similarly, you can pick a dataset of your choice.

from datasets import load_dataset
bookgen = load_dataset('blbooksgenre', 'title_genre_classifiction', cache_dir="/mnt/llm/datasets")

Step 2: Tokenize the Data

We tokenize the data utilizing the powerful DistilBertTokenizer via the HuggingFace client library, thus preparing the data for the model training phase.

#Tokenize the Data
from transformers import DistilBertTokenizer
tokenizer = DistilBertTokenizer.from_pretrained("distilbert-base-cased")
#tokenize data
bookgen =['title'], truncation=True, padding='max_length'), batched=True)

Step 3: Segmenting the Data & Train the Model

As we progress, the dataset is segmented into training and testing subsets, adhering to an 80/20 division, 80 for training and 20 for testing.

Following this, we initialize and train the DistilBertForSequenceClassification model on the training set. To address potential data imbalance issues, class weights are utilized. The ‘Trainer’ object further facilitates the smooth training of the model, incorporating specific training arguments for an optimal outcome.

from sklearn.model_selection import train_test_split

# Get the dataset in the form of lists
titles = bookgen['train']['title']
labels = bookgen['train']['label']

# Split the dataset into 80% training and 20% testing
train_titles, test_titles, train_labels, test_labels = train_test_split(titles, labels, test_size=0.2, random_state=42)

# Convert the lists back into datasets
train_dataset = bookgen['train'].filter(lambda example: example['title'] in train_titles)
test_dataset = bookgen['train'].filter(lambda example: example['title'] in test_titles)

#Load pretrained DistilBert model
model = DistilBertForSequenceClassification.from_pretrained('distilbert-base-cased', num_labels=2)

training_args = TrainingArguments(
    evaluation_strategy="steps",  # Add this to evaluate model periodically
    eval_steps=100,  # Evaluate every 100 steps
    logging_steps=100,  # Log every 100 steps

trainer = Trainer(

Step 4: Making Predictions using a Trained Model

from datasets import Dataset

def make_prediction(title_to_predict, trainer, tokenizer):
    tokens = tokenizer(title_to_predict, return_tensors='pt', truncation=True, padding='max_length')
    single_dataset = Dataset.from_dict({k: [v[0]] for k, v in tokens.items()})

    # Make the prediction
    prediction = trainer.predict(single_dataset)

    # Get the predicted label
    predicted_label = 'Fiction' if prediction.predictions[0].argmax() == 0 else 'Non-Fiction'

Injecting And Creating Datasets With Noise

For the second part of our experiment, we deliberately infuse controlled noise within the same dataset, simulating conditions of data corruption that resemble real-world scenarios, and then follow the same fine-tuning process but with the affected data to measure the impact.

The following types of data problems are injected:

  • Imbalanced Training Data: Quite often, data used for training or fine-tuning models can have an over-representation of one category or label versus others. In this experiment, we modeled such a situation when Fiction represented 75% of the dataset versus 25% Non-Fiction
  • Attribute mix-up: Sometimes bugs are introduced in the data pipeline code, which may result in data ending up in the wrong attributes. In our experiment, we modeled it by interchanging book authors with book titles in 50% of records
  • Value Truncation: Another common problem we’ve seen in the real world is again due to various bugs when values get truncated. To model it we altered 40% of records by truncating the title by at least 50%.


As the noise level in the dataset increases, we notice a gradual decrease in precision and accuracy, showcasing the impact of data quality on model performance.

This simple experiment shows a significant drop in the quality of predictions with the noise in the training data, from 89% precision down to 72%. But what’s even more important, through recent research it was shown that LLMs require much smaller training datasets to achieve certain quality when using higher quality data for fine-tuning, therefore drastically reducing the costs and time required for development.

Unlock Your AI’s Potential with Data Quality Solutions

Data quality is the foundation of successful Generative A, traditional ML, and data-driven projects.Teams using Data Quality tools like Telmai can greatly increase the likelihood of success with their ML, LLM projects while not blowing up project budgets unexpectedly having to build tools or spend time wiring queries to discover unknown anomalies in the data.

The noise instances highlighted above can be efficiently identified using Telmai’s robust profiling and data monitoring features. These include:

  • Detecting imbalanced labels through comprehensive pattern and value distribution analysis.
  • Identifying attribute mix-ups by emphasizing irregularities in pattern and value frequencies


  • Spotting value truncations by analyzing anomalies associated with value lengths

What sets Telmai apart is its ability to facilitate all these functions without writing a single line of code. Telmai is transforming the landscape of data quality management by introducing a no-code setup that automatically alerts users to unexpected drifts, including changes in row counts, schema changes, and unusual variations in value distribution.Further, Telmai arms users with sophisticated tools for swift and precise identification of root causes of data discrepancies. It also provides visual indicators of value distributions, pattern structures, and anomaly ratings, facilitating a more in-depth analysis.

Contact us today for a personalized demo and discover how Telmai can boost your data quality and AI initiatives. Unlock your AI’s full potential with Telmai!

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